PONDS DIGITAL CAMPAIGN: PITCH WORK
The creative story: MAKE ONE SIMPLE CHANGE
Our modern digital woman is consumed with the demands of work and home, recitals and appointments. She has roles penciled in for every minute of her day, from meeting moderator to chauffeur to after- school tutor, and several to-do’s crowded into the margins.At this stage in her life she’s looking for a change in every area of her life, including her day and evening beauty routines. She doesn’t have time for a half-hour ritual before she faces the world. Having experimented with every natural and artificial cream there is, the modern woman is ready to simplify the way she looks at beauty. Fewer ingredients. Easy application. A trusted name. With Pond’s, you can make that one simple change.
Our modern digital woman is consumed with the demands of work and home, recitals and appointments. She has roles penciled in for every minute of her day, from meeting moderator to chauffeur to after- school tutor, and several to-do’s crowded into the margins.At this stage in her life she’s looking for a change in every area of her life, including her day and evening beauty routines. She doesn’t have time for a half-hour ritual before she faces the world. Having experimented with every natural and artificial cream there is, the modern woman is ready to simplify the way she looks at beauty. Fewer ingredients. Easy application. A trusted name. With Pond’s, you can make that one simple change.