AVON.COM: PITCH WORK
THE CREATIVE CHALLENGE:
1. Take the AVON brand and business to new heights by inspiring, curating, facilitating, bringing the passion of the brand into the digital experience, and developing engaging content beyond the product.
2. Create a global design system that works for all the audiences, while being flexible, scalable, consistent with the brand, and incorporate social connectivity
Avon has the opportunity to leverage digital to empower women in a 21st century way. The opportunity has changed from "The Power of Me" to "The Power of WE". We have 3 communities we can connect digitally that are critical to Avon's success: Consumer to Consumer, Avon Rep to Consumer, and Avon Rep to Avon Rep.