2011 DODGE CHARGER ONLINE CAMPAIGN - PITCH
Emails sent out to owners of boring cars, such as Toyota Camrys, urge them to get their souls back.
We'd release a series of viral videos urging people in America to find their souls – celebrities, CEOs, politicians, etc.
Microsite Vehicle Configurator
Soul Notes would be left on beige cars in parking lots across America. The driver can scan a QR code, hold up his phone, and see how the 2011 Charger would look parked there instead.
Soul Charger iPhone App
iPhone will send soul alerts and reminders. For example, if a driver hasn’t driven more than 30 miles in a week, the app will remind the driver that they need to get out more.
Charger on Facebook:
Send Notes to friends whose souls need some help using an app that lives on Charger’s Facebook page.
Target listeners of adult contemporary Pandora radio stations urging them to get their soul back and change the station. We can create our own Pandora station with more Charger‐appropriate listening material.