SEAGRAM'S GINGER ALE: GTBU SOCIAL MEDIA CAMPAIGN
We launched a social presence for Seagram's Ginger Ale by creating a campaign around their tagline: It's Good To Be You. By shortening it to an acronym, GTBU, we made Seagram's Ginger Ale relevant in the social space. Our efforts included a Facebook Page, a Facebook photo stamp app, and an online banner ad campaign. As a result of our community management, Facebook App, and banner campaign, we gained over 8,000 fans in under 2 months.